Category: Coworking Europe

“CoWomen is more than just a coworking space: our vision is to support the next generation of female leaders”

Berlin based CoWomen is a community club and a coworking space for “driven women”. The space focuses on women on the rise. CoWomen, explain the founders, supports those “women on the rise” to achieve their goals with a workspace with beautiful atmosphere, experts and masterclasses to develop professional and personal skills and community events to find inspiration for the big goals. Hannah Dahl and Sara-Marie Wiechmann are two of the three co-founders.

Hello Hannah and Sara. Can you introduce the CoWomen project you run?

We aim at offering the perfect membership for women to build their careers and lives they love.

Our mission is to connect rising women to help them unleash their potential. We firmly believe in the positive effect of strengthening women in business and the enormous impact they can have on society and the economy. Everyone profits from more successfully working women! And because building networks is the deciding factor to achieve this, it’s what we focus on at CoWomen.

Hannah’s story is the birth of the CoWomen idea: When my first son was three months old I started to work again as a software and process management consultant. And while standing in the client’s bathroom pumping milk and being on the phone with colleagues, I started to realise that we need new work spaces. Spaces with other functionalities but also other messages and other purpose. A couple of months later I thought about starting a coworking space with child care but I was happy to see that we already have amazing spaces in Berlin that provide this service and childcare was not the only pain we wanted to solve with CoWomen. After networking in female networks for a while, it really hit me. There are so many topics we share and work on as women and being amongst women is so much fun – what an energy! An idea was born. Since then, my idea has grown into a place and space that offers everything a working woman needs.

I was not alone on my journey. When I reached out for more women to join CoWomen, I didn’t have to look too far. Sara has been a colleague and work friend of mine in our former company in software consultancy for a while and she got on board really quickly.

Sara:

I have a passion for digitalisation, for change and modern feminism. I lived these topics all my life and in my studies in Cologne and London. Transitioning into our classic working world – and we were working in public management which is also culturally impacted and not known for fast innovation processes – literally meant a culture shock for me. So, I analysed this new culture I was surrounded by and tried to master it and what I found was that the women in my company were driven and going big. They were all more or less in my age group and career stage. We were heard and promoted and needed to take on responsibility. But, there were no female role models for us.

So I left the company that I liked and started my journeys with Hannah to bring those great women together and understand how we can change the classic working world we experienced.

We were heard and promoted and needed to take on responsibility. But, there were no female role models for us.

Kat is the third woman in our founding team. She is a globetrotter always passionate about amplifying women’s voices. Having gained ample marketing experience in NYC, London, and Berlin, she can create clear and human-friendly messaging and content. That’s why she is developing and executing our marketing strategy to spread the word about the amazing connections happening every day at CoWomen.

We three founders work with a lot of heart and vision to make it possible for the women to achieve what will bring them forward, whether as a community or in their personal and professional development.

Our “Code of CoWomen” makes it clear which values and goals we pursue as a community. The code also encourages you to be yourself in a professional space and to feel comfortable with what you are doing. We live by what we expect from other work environments and employers.

Why did you feel the need for a coworking for “women only” space?

Because it’s so much fun! Really, the energy that is within a women only space is unbelievable. But mainly because we experience the need to create a space that serves a specific purpose. We want to change the working world and coworking spaces are the perfect place to do so. They offer an alternative working atmosphere and the chance to talk to like minded people to make change happen together. In our case this purpose is creating a better working world for women and strengthen them so we all profit from more working women. We were networking for over a year, we see the trend of rising female networks meeting in cafes sporadically. They need a physical space to make a difference.

And in addition, we see and experienced the pain points of women in the business world so we know that these networks are more than necessary. We exchange profoundly, openly and honestly and we meet the same challenges in life. For example, we often deal with topics such as the different ways men and women communicate, leadership styles, further education, work-life integration, the compatibility of work and family, an attentive life and often also finding or creating meaningful work. So what happens in the CoWomen space is not picking on the pain points. It is striving for big dreams and big change. It’s a very special energy when there are only women in the room.

We see and experienced the pain points of women in the business world so we know that these networks are more than necessary. (…) The CoWomen space is not picking on the pain points. It is striving for big dreams and big change.

And even if we don’t call it that, the space is a kind of safe environment where women can leave their comfort zone and try out new things. Both in the role of a participant and of a workshop leader. And you simply feel more comfortable and courageous among women. Some women need the specific exchange, some women find their customers in our community and some are merely happy not to be in the minority for once. Especially women who work in areas that are currently dominated by men, such as in the tech industry or the start-up world. It is a special experience to come together with women who are just as ambitious and determined. That gives new energy for the own everyday life.

Some women need the specific exchange, some women find their customers in our community and some are merely happy not to be in the minority for once.

We are at a time when the society promote diversity and inclusivity. Isn’t there a risk to be perceived as creating a new kind of exclusivity? 

Diversity and inclusivity are a result that desperately needs to be achieved in a lot of spaces in society, yes. Especially in spaces that mean power and designing the lives as we live them. But how do you achieve a good mix in managing and powerful roles? If there is a misbalance the minority needs to get the focus. Or as Tarana Burke (Meetoo movement) would say: “It’s not about exclusion. It’s about managing the inclusion, because otherwise they will not be pulled in the centre.” As CoWomen, we focus on including the demand of the female workforce into the classic working world. And also more females. We understand that the lack of female role models is one dominant factor in some areas and we understand that exchange amongst women on professional topics is not possible in every work environment. Therefore, we focus on women.

Without entering into the discussion about where different behaviours come from, which socialisations predominate or what is biologically predetermined, we find that women often act, prioritise and decide differently than men. Of course, we are all individuals, so – as we have learned in some of our workshops – we should rather say “typically female” action deviates. However, it is guided by values that have long been demanded of a modern working world and modern leadership. Authenticity, flexibility, commitment to one’s own values, inclusion and collaboration, but at the same time independence, empowerment and adaptability. These and many other behaviours are urgently needed in a complex, individualising society and in complex markets, so we are here to push them forward. By the way, Brigitte Zypries is also one of our fans. CoWomen makes women’s lives easier and gives them the network they need to reach the top! CoWomen is more than just a coworking space. Our vision is to connect and support the next generation of female leaders. We connect them with each other as well as mentors and offer them the perfect work environment to realise their dreams. We want to feel comfortable in the rooms we work in, almost like at home.

CoWomen is more than just a coworking space. Our vision is to connect and support the next generation of female leaders.

Is there a mainstream profile of member within your community?

Women with a certain “drive” who don’t always know what they want, but have the energy and the wish to find out and pursue it. Women who want to create value for the economy and above all for society. Women who know the meaning of networks and want to live the values of our code. Our members come from different industries and have all kinds of professional situations.They mirror the typical working woman in Germany, but in regards to the aspects above. They need to want more and develop together. As you can see, we are not strictly depending on women who work with us in the space every day, but we have members who join us for an occasional work day and a lot of events after their work day is done. The majority of women at the moment are freelancers which is also a cultural phenomenon in Germany. We love that they come to our space to develop their business, their projects and themselves.

The US have been among the first to see the emergence of “for women only” coworking space: would you say the situation is similar in Europe? 

We are not sure that we have an answer to comparing the American culture to a European culture regarding female coworking spaces. From what we have seen, the call for feminism and female-only spaces in Europe is not as “loud” as in the US. In Sweden and London, there are “female focused” spaces: Spaces created by women but not only for women. We are the second space that opened for women only in Europe and we are going to open many more. There are amazing spaces for women in the US that we don’t usually read about in Germany or Europe. And they are in parts also our role models: empowering women by bringing them together and catering their needs. Without bashing men. And Kat already visited some on her last trip to the States. So we think we share our goals, but we are living our European culture as well. But most important is: we are always open for cooperation. Together we are stronger.

We are the second space that opened for women only in Europe and we are going to open many more.

Would you say the struggle for more gender balance is similar in Europe than in other places?

Gender balance is highly culturally determined and different in every society. What we are aiming for is a switch of mindset and therefore we have to understand it first. What we know is, there is huge potential in Europe and in Germany to improve leadership and work by including more females. So similar, we don’t know, but there are a lot of numbers, that show us, that balance is missing. It is hard however to compare numbers. We need to ask the right questions first. And this is where coworking can help as it creates the space to get into topics of imbalance more deeply with women who are aspiring to reach the top. So they ask the right questions to themselves already. And we all see the movement of women working together on creating this big momentum and movement towards a great female vision. In addition to that, Coworking spaces themselves are a manifestation of the problem of imbalance in the modern working world. There are women missing in a lot of coworking spaces too. In the German-speaking coworking scene we notice a big shift towards this topic. Coworkers and owners are very aware of the low number of women in their spaces, on diversity topics or are even interested in opening more female spaces.

Our vision is to create an inspiring place where aspiring women can come together to change the world of work, even the world. Together we are stronger. We care a lot about building our shared vision sustainably. In Germany, coworking spaces for women are new, even though almost everyone in Berlin already knows about “coworking”. Nevertheless, for us it is as important to take our knowledge and experiences and support organisations and companies to bring more diversity into their corporate culture. We are all faced with challenges and can master them if we take the needs of our colleagues into account and transform the world of work accordingly.

There are some clichés that a coworking space for women will naturally include a “child care” service. Your project is definitely not about that. 

Hannah:

I usually answer that there aren’t men at the space so who should take care of the kids?! Haha. But yes, this is an ambiguous topic for us. And in a very early stage as described above, we actually thought about a space that includes child care services as this was my initial impulse. But it’s not our focus now. We are learning through our work at CoWomen that family planning is (still) a classic female issue but is very far from being the only one that keeps us from taking on more responsibility in the working world. So there is a 100%-acceptance policy on family topics and the need to bring your child with you sometimes. I take my Babyboy to any (business) meeting that I have. But at the space, we focus on working and changing the working world. Our moms also do. We work on creating a narrative to change the system. It is much more than just creating places that include child care services to ease the pain of not having time to work. It is about showing the world that there are things that need to be done, women or men, with or without kids.

What are Co-Women’s plans for the coming two and five years?

Two years: Become a well-known and fast growing thought leader promoting a great free life with power and responsibility for women all over the world.
Five years: We are building an empire 😀

Primalbase pioneers the blockchain technology based coworking business model

Ralph Manheim is the CEO of Primalbase, a company whose mission is “to provide physical environments for the tech community to realize their ideas and projects“. Primalbase works on creating a network where developers researchers and entrepreneurs can come to work, explore and collaborate with others in tech. With that purpose in mind, Primalbase started to open up coworking spaces, offering usual perks such as fast internet, free drinks and snacks, kitchen, meeting rooms, lounge areas and so forth. Primalbase is operational in Berlin, London and Amsterdam with locations set to open in New York and Singapore by the end of 2018.

What makes Primalbase specific? The company is one of the first coworking space to opt for a blockchain based technology to offer access to its members. A the center the model: the sale of blockchain based tokens, identified as PBT Token in the case of Primalbase. The PBT token was valued 4.700 US$ at the end of October 2018. The sale of  blockchain tokens helps to fund the initial investments in the space.

We interviewed Ralph Manheim on the the reasons why he pioneered this new coworking blockchain based model.

Hi Ralph. What is the interest of a blockchain technology based model to operate a network of coworking spaces?

This has a range of advantages for users and it is central to the creation of the community based coworking model that we believe the tech industry has been yearning for. Our tokens are also innovative in that they can be or will be the technology (nearly there) allowing to lease out the coworking access to another person temporarily. That way, token holders are enabled to get a financial benefit when they don’t use the token for themselves.

Ralph Manheim

Can you explain us what lies behind the so called blockchain tokenization of office real estate?

We issue tokens which are stored on a blockchain in order to ensure that they are completely secure. They are practically impossible to steal and cannot be altered. In the case of our PBT token, we are based on Waves and Ethereum blockchains.

Let’s say you buy our PBT tokens via an exchange (many exists). By owning one token, you are granted the access to a desk in any of our offices around the world.  A few months later, let say you no longer longer need a desk seat. You can then sell the token to someone else, who will then get access to the coworking space. Same thing would you be planning not to use your token for a while, you can lease it out instead of selling it out.

What are the advantages of your PBT Token as opposed to rely on a more traditional Real Estate transaction model?

Source : BlockchainHub

Our members benefit from the great flexibility that our token offers. Not only can you use it on an international basis, as you can access all our operational offices in Europe and in the world. You also can sell your token straight away would your office needs to cease. This means less administrative and costly steps. Basically, you are less bound and keep a higher level of control on your exact needs and spendings.

Who, typically, buys one of your tokens ?

Everyone can buy one of our token. At Primalbase, though, we are focused on the tech community.  It’s an open market. Our environment is geared towards the tech community. So, are you active in tech field, the benefit is most straightforward for you as you get an immediate access to a community of peers. That said, our community is diverse and shares the same appetite for innovation and collaboration.

Why does community building still make sense in this model?

As I mentioned, community building is at the heart of this†model. One part of our product is certainly the workplaces. They are  spacious, beautiful and cool places to work from. However, that is not the only component. The most important aspect of our product is the community that works within them, what they can offer each other, the energy they create, the shared sense of mission to co-create exciting new technologies together. This significantly increases the ability for individuals and companies to accelerate. 

Do you think that blockchain technologies are going to disrupt the commercial real estate market in the coming years? What could stop it?

We are still in the very early stages. Nonetheless, we feel that tokenization based on blockchain will certainly be transformative in real estate business. We feel that we participate in proving that we can revolutionize the way workspace lots can be allocated. We can change the way we see the interaction between supply and demand in the real estate sphere.

Should all coworking space operators switch their model to tokenization?

We are currently focused on ourselves and delivering on our promises. We are not here to judge other coworking operations on which model they should build up their developments. However, tokenization is well an integral part in our model. We feel it’s the right way to go and have faith in the flexibility and freedom that tokenization offers its users.

Ralph Manheim is a speaker at our Coworking Europe 2018 conference.

“The growth of flexible workspaces will continue as companies demand greater agility with reduced risk”

Founded in 1999, The Instant Group rethinks workspace on behalf of its clients, injecting flexibility, reducing cost and driving enterprise performance. Instant places more than 7.000 companies a year in flexible workspace such as serviced, managed or coworking offices workspace (Instant Offices hosts more than 12,000 flexible workspace centres across the world).  The Instant Group employs 230 experts worldwide. We asked John Williams, Head of Marketing of The Instant Group, about his vision of the evolution of the international flexible social workplace market.

How is the conventional property market anticipating the rise of the demand for flexible workplaces?

John Williams, Instant Group

We are witnessing a seismic change in the flexible workspace market.

Clients are demanding more from their office space and the growth in operators is serving this increasing and changing demand. Landlords are entering the market with a variety of flexible office solutions and there will continue to be consolidation of the market where there are opportunities for growth and a shift to an outsourced office model.

There is a clear difference in terms of market maturity between the UK, a handful of digital startups friendly metropoles (Paris, Berlin or Dublin), on the one hand, and the rest of the continent, on the other hand. Does coworking only fit with dense urban environments? 

Defining the differences in flexible working is critical, as coworking only makes up a small percentage of the market. Flexible workspaces offer all types of space including dedicated private offices, hybrid space and coworking. The growth of flexible workspaces and coworking will continue as companies of all sizes adapt and demand greater agility and flexibility with reduced risk. In terms of specific location growth, there are some factors which could make other European city contenders against London; largely whether Brexit will mean businesses no longer want to retain their portfolios in the UK.  Some businesses may seek a flexible solution in a key European city, with Dublin already being the European headquarters for some of the largest tech companies such as Google, Facebook and Paypal. Whilst markets such as Paris and Amsterdam continue to go from strength to strength seeing consistent growth, attracting a range of companies into the flex market as well as seeing an increased range of operators in these cities. Whilst London continues to be the most mature European market, other key cities are beginning to really tap into flex space with an abundance of new centres and operators launching in the market.

Defining the differences in flexible working is critical, as coworking only makes up a small percentage of the market.

Is the move supported mainly by coworking “multinationals” or by independent local operators?

The three largest providers of serviced office space in London in 2017 only made up 17% of the total market with a huge number of niche providers. These smaller operators cater for unique but growing segments of the market such as specialist TMT space or women-only centres.  As we have seen in the US, the number of smaller operators, who run only one or two centres, has continued to proliferate despite the growth of the larger players and represent a large proportion of supply to the market.

The three largest providers of serviced office space in London in 2017 only made up 17% of the total market with a huge number of niche providers.

Are traditional business centers all getting in and supporting the growth in offering?

Whilst the initial response was sceptical, many traditional landlords are beginning to see the benefits of flex space within their workspace. According to the Financial Times, increased client demand for flex space is having a significant impact on UK landlords.  As business demand for greater agility grows and the size number of requirements increases to all-time highs, in fact the number of deals done across London for 20+ desk requirements is up a staggering 46% in the last year alone.

Traditional landlords are seeking a new route to cater for this demand; Instant recently complete a first of its kind with a co-lease solution with landlord, Dorrington, for a client seeking a larger desk requirement.

The number of deals done across London for 20+ desk requirements is up a staggering 46% in the last year alone.

How does pricing and amenity provision compare, and what do you expect to be the respective USP’s (Unique Selling Proposition) ?

Service, Calibre of space, Quality of physical space, Additional amenities, Gyms on site, Community aspect and network (WeWork, The Wing, etc.).   Much like many other models; the higher the calibre of the amenities, the higher the pricing. However, desk rates are continuously climbing in correlation with increased demand.  We have commissioned a number of surveys over the last 24 months with our vast occupier database. They are seeking workspaces with amenities more akin to a hotel environment with gyms, creches’ and yoga spaces to name just a few – and operators are listening. 

They [occupiers] are seeking workspaces with amenities more akin to a hotel environment with gyms, creches’ and yoga spaces to name just a few – and operators are listening.

What are, according to you, the other growth areas – and the reasons why we think they are going to expand ?

Events, meeting rooms, gyms etc, concessions (pop ups, etc)… Operators are beginning to diversify and add value to existing clients; for example WeWork has begun providing pop-ups for retailers within their locations, providing a one-stop shop for occupiers.  Other ventures include single use meeting rooms. Within the wider market, adding value with improved or innovative amenities will help operators stand out from the crowd. 

What could slow or stop the expansion dynamic ?

There are several key trends that will significantly shape the future of what is still a nascent industry. The flex market is only 30 years old, at most, but the majority of its growth has come in the past decade with supply ramping up and more operators joining the market. This rapid growth and increasing interest in flexible solutions from the more traditional side of the property sector is already creating issues that the market will have to address. As competition grows across the market and is compounded by increased cost to operators of taking space, square meters allocation per desk has fallen dramatically to ensure margins are retained. We have also witnessed consolidation of the market through a number of acquisitions. In APAC, WeWork has been acquiring a number of local operators including Naked Hub and Space Mob. There are over 5.000 centres across EMEA and we have witnessed growth of 15% in the last 12 months. A number of operators including Mindspace and WeWork have expanded their footprint in Paris, Berlin, Amsterdam, and Tel Aviv.  While there is growing demand in all markets for flex space, there are a few factors which could impact the growth of the flex market : 1) Saturation of the market with too many; 2) operators, Recession / Financial down-turn; 3) Consolidation of the market.

As competition grows across the market and is compounded by increased cost to operators of taking space, square meters allocation per desk has fallen dramatically to ensure margins are retained.

John Williams will be a speaker at the upcoming Coworking Europe 2018 conference. 

Picture : The Space – Source : Instant Offices

“You don’t take a cut on all positive externalities you made possible” – Mutinerie (Paris)

Mutinerie in Paris used to be the poster child of coworking entrepreneurs in the early 2010’s. Launched in the north of the French capital, the ecosystem always sounded genuine and unique, with, back then, one of the most beautiful space design one could experience. Seven years later, the van den Broek brothers and their fellow co-founders have decided to put an end to the story. Coworking is now huge in Paris, as it is now elsewhere. We asked Antoine van den Broek whether there is still room for independent coworking operators nowadays.

Hi Antoine. For those who have been involved in coworking for more than 5 years, Mutinerie is a name that inspired a lot of players within the coworking world. Why are you shutting down ?

Antoine van den Broek

We are shutting down our Parisian coworking space for three main reasons. First, running a small independent coworking space nowadays in an expensive city like Paris is a real financial challenge.

Second, more than six years had past since we opened our Parisian coworking space, in this period of time life has changed for us, we all have children now, with all that comes with it. We used to be in Mutinerie from early in the morning to late in the day when not at night, we would hold events two or three times a week, often on the weekend, we would have drinks with coworkers at the end of the long day, sometimes even sleep in Mutinerie… This life we enjoyed is no longer possible. Another life we don’t love less has replaced it. A very common explanation of why things change…

Third, the coworking scene has changed too. What use to be a movement has became a market. The energy of the beginning, the sharing spirit has faded away, and big business is following his own logic. This is not a moral judgment; this is the way innovation works. One mission we had as coworking early players was to raise awareness on the way work is changing, we can say we have succeeded in that. Coworking is somehow becoming a commodity; innovation is moving elsewhere. This is not a surprise. We knew it from the beginning, as I said in an ITW back in the days, pioneers will need to move to a new frontier.

The coworking scene has changed. What use to be a movement has became a market.

In 2018, can independent coworking spaces still thrive in metropoles such as Paris ? Or can only big brands stand and develop within the market, nowadays?

 I think independent coworking spaces can still work in metropoles such as Paris. Adding services around your core business, organizing significant events, and bringing business to your community acting as an “agency”, are solutions. The strength of theses old school coworking spaces is the community they gather and you have various ways to monetize this community. Some solutions like Copass can also bring the network effect to these independent coworking spaces so they can defend their position and philosophy against big players.

Bringing business to your community acting as an “agency” is a solution.

Have the users’ profiles changed during all those years ? If yes, in which way?

Yes, it has changed. At the beginning, 50 percent of our members where foreigners, now that coworking has spread in France, it is more around 20 percent. We can also say that users of the beginning tended to be a little bit more “strange” than the one of today. They were early adopters seeking new experiences; they made this weird choice when few people did. With time, the public had “normalized”.

At the beginning, 50 percent of our members where foreigners, now that coworking has spread in France, it is more around 20 percent.

Would Mutinerie (Paris)’s business model and size do ok in a smaller city or town, would you say? 

I would answer yes. The rent being the main cost (with HR), having access to much lower rental makes it easier. In smaller town, the competition is also less important. But you need to be sure to have the critical mass. It’s hard to answer generally as each city has a specific context and population. Some medium cities that offers good quality of life that fits freelancers’ needs and expectation can be good places to open a coworking space.

Is 400m2 a viable surface for coworking in today’s world?

It depends of your model and ambition. Would you want your place to be more than a shared office, you have to invest a lot in animation and community support. This fixed cost will be easier to carry if it is spread among 300 coworkers than 30. But you can also say that in a smaller space, people will meet each others easily so you don’t need to invest that much in animation… 

At the end of the day, it really depends of your goal : you can be an association with members actively engaged in the space management, you can be a collective of professionals sharing the revenues you get from your clients and the costs related to the space you share, you can also have a more real-estate approach automatizing all the space management to offer an accessible workspace and nothing more. It also depends whether this space is your only one or if it is part of a network. In that case you can mutualise marketing, communication, financial and administrative at the company level allowing economies of scale to be realised and liberating your spaces from those costs. In France, La Cordée is successfully managing a network of medium size spaces, mostly in regional cities (only one in Paris area), that would be interesting to have their view on this.

Mutinerie is known for its wonderful community and vibe. Why isn’t it enough, today? Had you considered to partner up with other player to bring the community into a new environment? 

The Mutinerie community is special, it has always been the center and the goal of our project and we are glad to see how it flourished. Mutinerie has been the starting point of so many successful projects and beautiful friendships. A generation of disrupters started here. But what makes it so human is also what makes it difficult to scale. Relationships are personal, not exponential, and you don’t take a cut on all positive externalities that you made possible. There is no clear correlation between serendipity and cash flows. Partnering up with other players ? Why not. You can build or join a network of other existing spaces, you can also partner up with some big real estate players to scale quickly. We had considered these options but did not go further in that direction.

Relationships are personal, not exponential, and you don’t take a cut on all positive externalities that you made possible.

What should/could, according to you, have been done for/by Mutinerie to be able to go further with its coworking offering?

I don’t know how to answer. At the end, an independent coworking space, like us, relies on the shoulders of a few people. As long as you are happy doing it, it’s fine, you find the energy but comes a time when you want to move to something new or somewhere else. Most of us are leaving Paris. Our lives have changed, we want and need new challenges.

At the end, an independent coworking space, like us, relies on the shoulders of a few people. As long as you are happy doing it, it’s fine.

What would you recommend to independent coworking space operators, based on your experience?

For general advices, I’d recommend you check Ramon Suarez’s Coworking Handbook. But all spaces have specific issues, are in different stages, this environment is so diverse that it is hard to give a general answer. If I had to, such as now, I would say: think of yourself as the head of a collective of professional and find a way to bring more business to it. Being the source of new incomes puts you in position quite different from being the guy who sends invoices. Many enterprises are trying to give freedom to their employees, you can be the one who gives structure to free workers.


What’s next for Mutinerie, now ?

We are putting our attention on Mutinerie Village, the rural coworking space we launched four years ago. Some of us have already left Paris to settle in the Perche (the name of this beautiful countryside, located less than two hours away from Paris) and there is now a real Mutinerie community there. In fact the social life around Mutinerie Village is incredibly rich. Nowdays, as a freelancer, you can be living in a lovely natural parc and have a fulfilling professional life. To give a bigger echo to this lifestyle, we recently launched l’Ambassade du Perche (the Perche Embassy). The goal of this program is to help freelancers who wants to leave the city, move here in the region. Mutinerie’s center of gravity has changed but the community remains. We all met in an important time of our lives, we grew together and nothing can erase these precious relationships and this collective identity. Our Parisian coworking space is closed but we still see each-others and work together… What is dead may never die.

“Events have been the main communication tool to increase coworking awareness in Istanbul”

Kolektif House is born in 2015. The Turkey based operator depicts itself as “More than a co-working space : a platform for creators who love what they do and believe in the power of sharing“. Today, Kolektif House claims it connects  1300 freelancers, startups, investors, corporates and mid-size companies, in Istanbul. Ahmet is the co-founder of Kolektif House. The company operates two locations in Istanbul and will soon open a third one.

Hi Ahmet, can you tell us more about the story behind Kolektif House?

We started Kolektif House when my close friend Civan, one of our partners and current CDO, returned back to Turkey after graduation in the US. He was then searching for his dream office. He asked me for help to find an inspiring and affordable workspace; soon enough we realized that there was a big gap in the market for such a product. This led us to start our own project, Kolektif House, to not only create an office space but actually transform the concept of ‘working’ to a feeling of ‘creating value and belonging’. 

You said there was no market for coworking, in Istanbul, back then. How about that?

There was a market potential, but, frankly, not a significant enough supply or adequate products to support that potential. What was established in Istanbul, back then, were standard office spaces whereas our aim was to challenged the status quo by focusing on the community aspect. We strived to create such a community that not only worked under the same roof but also interacted with one another at a social and professional level, where people shared their opinions and did business together to create something inspiring every day.

How did you raise the awareness about coworking? 

We had almost no budget for marketing and only a few people in our team. Our main awareness builder has been our events policy. We held events with local artists and offered them our walls so that they could display their expressions, ideas and artworks in our space. We invited an ice sculptor from the other side of the world to one of our Sunday breakfasts for a live performance. We hosted Turkey’s greatest comedian, musicians and actors in our talk show series. Besides, we attended One Love, one of the biggest festivals in Turkey, by convincing organizers to provide us with free space in exchange for a creative idea to showcase at the venue. So, we printed 1,000 photos of attendants and lighted up the festival area with a heart shaped artwork made of printed photos under the “Thousand Faces of One Love” motto. As far as the corporate brands in Istanbul are concerned, we invited executives to hold their events in our place with no charge and promised to serve them the best service they could find elsewhere. I would literally clean up the place every morning and Civan would serve tea just before we change to our suits and greet guests at the reception area. We would do everything we could to compensate for our deficiencies which went as far as lighting up the room with candles in our hands when we lost electricity during a very important conference that was held in our space. And today we evolved to a stage where we host events for leading brands such as Nike, Vodafone, Accenture, Is Bank, Yandex and many more.

We printed 1,000 photos of attendants and lighted up the festival area with a heart shaped artwork made of printed photos under the “Thousand Faces of One Love” motto

Who were the people/profiles you had first to convince?

Regardless of their business, our aim, since day one, was to lure people who are passionate about what they create. Due to the nature of the coworking space, our first members were mostly freelancers and startups. As we grew, we saw greater opportunity in diversity and in having different types of companies from various sectors. Today we have a member portfolio consisting of 10% corporates, %30 startups, 30% SME’s, 20% freelancers and 10% VC’s. Among our 1300 members, we have Turkey’s leading bank Is Bankasi, Turkey HQ of Yandex, successful startups that have expanded internationally and global VC’s such as 500 Startups.  

What are the communication channels you mainly used to get out of anonymity?

As said, events have been the major driver for us. Once we put a great show, influencers posted it online, press wrote about it, participants shared on their social accounts and most importantly, it leads to a strong word of mouth. Today we have a 360 degrees approach in marketing; we have a platform called KoMag to publish inspirational contents, we have added paid promotion on top of our organic Social Media strategy, we remain close relationship with influencers and press and keep collaborating with artists which drives brand recognition and loyalty.

Today we have a 360 degrees approach in marketing; we have a platform called KoMag to publish inspirational contents, we have added paid promotion on top of our organic Social Media strategy

Is Turkey a coworking friendly the same way you see it in other European countries?

Culturally, Turkey has a great community history, which is the coworking’s pillar. However looking at the recent past, we have not been great at picking up and scaling the global trends. Shared economy and coworking is one of these lately picked habits. I believe it will just take a little longer for Turkey to penetrate, but the potential and the energy is out there so I believe Turkey is a good fit for building a coworking ecosystem. 

Has it to do with a scarcity of financial resources? Or a lack of meaningful allies?

I believe financial resources can always be pointed as a limiting factor in any kind of business. However when you look at the bigger picture, having people understand what we really do here and the value we add to their business was the biggest barrier for us. Initially people only thought of the economic advantages of moving to a coworking space, but today even the most traditional corporates see the benefit of offering flexible working hours, interaction with a community and an inspirational work environment in their employees’ happiness. 

Initially people only thought of the economic advantages of moving to a coworking space, but today even the most traditional corporates see the benefit of offering flexible working hours, interaction with a community and an inspirational work environment

Based on your experience, what would you recommend new operators in low “coworking-awareness” areas to do first?

People have always been eager to be a part of a community, regardless of their era, nationality, geographic location, or demographics. The coworking trend is just a reflection of that same sense of belonging. So it is not about the destination, it is about the process of how you bring those minds together under the same roof. And the starting point of that process should definitely be paying genuine attention to what those minds say. This will help them to build more appropriate and target-fit services, and product features. 

What are the main challenges you have coped with since then?

We increased tenfold our size within the last 3 years in terms of surface, number of members and diversity of our community. While doing so, our biggest challenge was to keep improving our service at the same pace which required setting a strong technology backbone and acquiring the right talent. To be honest, I feel like we could have managed these two issues better. Once we realized that we came to a point where we couldn’t organize the events we wanted due to lack of team members or correctly analyze our membership data to make strategic decisions, we started to really move our investments to these two areas that I have mentioned above. Our team today grew to 43 people and we keep hiring great talent from a variety of industries which empowers us to create new departments such as technology so that we can continuously improve our overall service. 

What are Kolektif’s plans for the future?

We help people grow their hearts and their businesses. All of our team is working on many exciting projects to achieve excellence on this mission. In doing so, we will expand both locally and internationally to over 30 locations to serve nearly 34,000 members by 2022.

Ahmet will speak at the Coworking Europe 2018 conference in Amsterdam.

“In Spain, small coworking spaces have less to lose from the rise of big brands than medium size ones”

Manuel Zea is the founder of CoworkingSpain.es and the organizer of the Coworking Spain Conference, one of the first national conference ever organized on coworking. Manuel saw coworking moving from a fragile new born to an industry on it’s way to disrupt the traditional office market. As of today, Spain is still the country with the highest number of individual coworking space per capita. A few days after the Coworking Spain 2018 conference, which took place in Madrid, it was a good time to ask him about the situation of coworking in the country.

Hi Manuel. Can you tell us about the story behind CoworkingSpain?

Manuel Zea

“CoworkingSpain.es” is born in 2010. That year, I was invited to speak at the first European conference on coworking. I had entitled my presentation: “An overview of the coworking in Spain”. Prior to the date,  I reached out to all the existing coworking spaces at that time, in the country. I had collected so much information that I decided to start a blog called CoworkingSpain.es, which listed coworking space operating in Spain. The year after, I took part to the second Coworking Europe conference in Berlin. I said to myself: it’s time to organize a similar conference in Spain. This was 7 years ago.

What is the main learning you get out of such a longevity? 

I think working with passion and love is what makes me work every year at the conference. Its a hard job with a really small team, so doing things with passion and love is key for us. As you mention, the competition is now rising between the 3 biggest international operators, now active in Spain. You can feel how they want to get market share and they are using marketing strategics to get more penetration into the market. Collaboration between spaces is possible but to a certain limit and easier between smaller spaces. Collaboration between big coworking brands is more difficult. Be will work on that, though.

Why, would you say, coworking spaces have an interest to collaborate with one another?

My opinion is that collaboration is a way to grow faster and organized and a way to learn faster. There is a lot of experience in every single person that can solve in a simple way a problem that seems big to you. Collaborartion is the perfect way to accelerate your serendipity.

According to your Spanish coworking survey, Spain counts about 800 coworking spaces, still one of the highest number in Europe…

Utopicus

This is a legacy from the economical crisis. Eight years ago, there was just a bunch of coworking spaces. Their mission was to spread the word about the coworking word and educate the world about what coworking was.  This was a really tough job. We can’t figure out something more complicated than to teach a market about a service one isn’t even aware there might be a demand for. That was our job from the beginning and it has been the mission of the Coworking Spain Conference all those years: Connect all the coworking space managers, support each other in resolving common problems, make noise around  the ‘coworking’ word in Spain.

Can you give us an overview of the growth of the coworking Spanish market, today?

The coworking industry in Spain is now growing by 20% annually. We experience a professionalisation of the sector. The industry is maturing.  Big brands are in Spain. They take a lot of sqm up. The coworking brands are now representing 3% of the total number of coworking operators in Spain. Though, they cover the 30% of the market. They are being very agresive and the penetration into the markets is being big.

The big brands are already in Spain getting a lot of sqm and growing already the 3% of the coworking brands own the 30% of the market.

The average size of coworking spaces in Spain is 200-300m2, which might sound pretty small according to the standards seen in other countries. What should be the strategy for small spaces to survive?

Since the begining of the “coworking era”, a great deal of the spaces in operation in Spain are proportionally small. This explains why Spain had such a high number of individual spaces when compared with other countries. Nowadays, the big names are changing the industry. As far as I see it, the small spaces shouldn’t be too much impacted. The can  focus ont their small communities or transform their spaces into another business. The managers of these small coworking spaces can easily change the model and turn their shared office place, for instance, into a design agency. They have a lot of flexibility, and didn’t invest too much money in their space. It’s another story for medium size spaces. Those will have to transform themselves. Coworking is their main activité. They invested a lot of money. The big international brands are more likely to hurt  them. They need to be ready for change and increase the value proposition to their communities.

The medium size spaces are the one who need to transform or change the most.

Are there still doubts about the rising importance of coworking in Spain?

Not anymore. Last year, coworking was everywhere. Credit to the big players. WeWork opened. Spaces, by Regus, continued its expansion. And the most commented transaction of the year was the acquisition of Utopicus by the Real State company Colonial. So the word coworking had been spreading a lot last year. We made it!!!!

World tour takeaways : “Coworking is way more diverse in Europe than it is in Asia or in America”

Pauline and Dimitar are the founders of Coworkies, a Berlin based company connecting like-minded professionals working out of coworking spaces and displaying job opportunities. For the last 2 years, they’ve been doing a coworking world tour. They visited 287 coworking spaces, in 30 cities around the world, with majority in Europe. They are sharing their main learnings and takeaways from an almost 2 years long tour.

Hi Pauline. Can you introduce yourself, the initiative you run and why you had the idea to tour coworking spaces in Europe?

With my co-founder at Coworkies, Dimitar, we started about 2 years ago and at the time, I was managing a coworking space myself in Berlin (called Rainmaking Loft, which rebranded recently as The Place) which is only for startups. 

Dimitar was working for Startupbootcamp (a startup accelerator) that was one of our tenants. There, we realized that members were constantly seeking other professionals to work with but their opportunities were only limited to their physical space.

At the time, we knew the coworking scene of Berlin quite well but did not really know how other cities were doing coworking in the sense. Why did it started there? who are the local players? How do people use the space to connect? Why are people actually needing a coworking space and many more questions for which we were seeking answers? Instead of relying only on what we found online, we decided to pack our bags and travel the world of coworking!  Traveling is for us an incredible learning curve, we get the chance to meet inspirational founders and managers and see really interesting coworking concepts.

How did you choose the spaces and community you visited?

Before going somewhere, we do a lot of research about the city we are about to visit. We strongly believe that coworking is about the people and not about sqm., so we look for spaces who are in coworking to build meaningful and impactful communities at work. Next to our own research, nowadays we also get a lot of tip from the network of coworking professionals we’ve created.

There are so many coworking spaces, what kind of criterias did you use?

In relation to the previous question. We prioritize recommendations by our network for coworking spaces with passionate founders. I think this is the most important one. There are no reasons for us to meet people who are not passionate about what they are building.

After having toured the Europe’s coworking scene, what are you three main learnings you come back with about the development of coworking on the continent ? 

1.There is no best coworking space – each and every coworking space is VERY unique!

During our travels, we often get asked “so what’s the best coworking scene you’ve seen?”. To be honest, there is no best coworking space. Each and every coworking space we visited is very unique and has its own vision, vibe and community. In Europe, we were amazed to see how diverse the market is – there are so many different type of spaces: from makerspaces to coworking for parents or musicians, it’s really blossoming around many interesting topics.

2.The coworking market in Europe stretches from mature markets to very new markets.

Europe is a very interesting place when it comes to coworking. If you take Berlin, where coworking started between 1999 (with hackerspace C-base) and 2005 (Betahaus) the market is now more mature. Some of the spaces have been around for more than a decade and have seen many spaces coming into their market. It also means that people are “aware” about coworking because they’ve seen it for so long. On the other side of the spectrum, if you take cities like Warsaw or Bratislava, coworking is a much newer concept and they need to educate the market from scratch to what it means to cowork and what is the difference compared to Regus or just a normal office.

3.There are way more independent coworking spaces in Europe than in Asia or USA

Our journey took us, so far to three continents. And when comparing Europe to the rest we see how here in Europe we have more independent coworking spaces, that means in Asia there are way more brands who have multiple locations. Related to that is also the size of spaces in Asia and USA, they feel significantly larger than those in Europe. Of course we have few mega-hubs like Station F or Maria 0-1 in Europe, concepts that have not catched up so much in Asia yet.

If you take cities like Warsaw or Bratislava, coworking is a much newer concept and they need to educate the market from scratch

Are there strong differences between cities or countries you visited ? 

As I started to touch base on my previous answer, there is HUGE differences in every city we visited and there are few reasons for that:

  • Coworking did not start everywhere for the same reasons: in London, it started because prices for offices were too high. If you look at Barcelona, it started during the crisis, when Creatives decided to gather and share their workspace.
  • The scene of each city is very different: London has about 400+ coworking spaces of various sizes from 10 to 600+ people, with a huge part of the crowd being startups. If you take a city like Madrid you will find way less coworking spaces and a lot of them are actually for creatives and artists. It’s one of the cities where we’ve seen the least amount of computers vs. the amount of hand-craft-makers.

The way one does coworking is also very different from the north of Europe to the South. In Scandinavia or even in Germany, people use coworking spaces from early morning to 6PM whereas in the south of Europe it was very different! Before 10, there is not much going on and people tend to stay really late at night, so the coworking owners have to adapt to that rythm.

One big difference also occurs when the city is also popular among Digital Nomads (like Lisbon, Porto or Barcelona). Building a community that includes Digital Nomad can be really challenging sometimes, but all the spaces we met do it extremely well.

Madrid is one of the cities where we’ve seen the least amount of computers vs. the amount of hand-craft-makers.

Do space operators shared some of their challenges? What are they ?

Yes, they do! I think one of the biggest challenge that anyone always struggle with is about the business model. We all know coworking has an extremely flexible business model, which means that for some of the spaces, generating stable revenue every month is not easy. Another one is how to deal with constantly fluctuating community as you need to have really strong culture to keep the vibe intact.

One of the biggest challenge that anyone always struggle with is about the business model.

From what you know of coworking on other continents, what is specific to Coworking in Europe ?

I think Europe, thanks to its richness of cultures and languages has one of the most diverse coworking scenes in the world. As I was saying earlier, there are so many different type of spaces around Europe, it’s really fascinating and inspiring. I believe here is where a lot of the new coworking concepts are emerging before starting to spread around the world.

What did your tour inspired you about the future of coworking on the continent ?

It’s always very hard to predict the future but from what we saw, it looks like coworking will be even more curated, meaning spaces are rethinking their vision and narrowing it down to one vertical of interest. Be it creatives only, startups only, parents, musicians or any other type of community that comes together because they share a common interest and can learn from each other and collaborate. The power of community seems to become more and more important both for spaces and for coworkers. Follow Coworkies’ blog for the comprehensive report city by city

 

Talent Garden runs 23 coworking-campuses in Europe and re-invents education

 The Italian born Talent Garden counts, nowadays, among the major coworking brands operating in Europe. The Milan based company runs 23 “coworking-campuses” across Italy and the rest of Europe. Talent Garden was one of the first coworking operator to raise VC money in Europe, when coworking still was a tiny trend. Since then, the group has developed a strong education offering, making it quite a unique model in the coworking industry. We checked with Davide Dattoli, co-founder and CEO, what are Talent Garden today’s vision and plans.

Hi Davide. Why does Talent Garden speaks about “campuses” rather than “coworking spaces” when telling about your locations? What is the difference?

Davide Dattoli, CEO Talent Garden

 Talent Garden considers itself as an international innovation platform, who operates facilities where members can meet, work, learn and collaborate. We use the word “campus” rather than “coworking” because Talent Garden was founded with the aim to create ecosystems that would connect, support and grow the best startups within technological and digital arenas. We wanted to contribute to the professional development of future global innovators.

Is this a way for Talent Garden to differentiate from the competition while other international brands are gaining ground?

I wouldn’t say that. In opposition to some international coworking operators who look first at growing a real estate business, at Talent Garden, community is genuinely at the core of what we do. We focus on new ways to transform and connect both flexible work and education environments, as requested by digital entrepreneurs and businesses.

The Innovation School is an important part of your activity. Would you say that Talent Garden is today a training agency as much as it is a coworking spaces operator?

The two businesses coexist, giving value to one another. Education is a fundamental part of our ecosystem. In 2015, Talent Garden became active in the education sector with the launch of our School of innovation – a school that offers training in the fields of digital and innovation, with a focus on coding, data, design, marketing, and business. We really believe that this is an integrating part of our offer.

We believe and invest a lot in the growth our Innovation School, which today accounts for 25% of turnover along with coworking (50%) and events. And it is exponentially growing: in 2017 we trained 500 students, 1,000 children, 2,300 professionals and involved over 70 companies in its programs.

You use to partner up with universities. Why do universities need Talent Garden?

We partner with universities that share our innovative approach. We recently announced the opening of our new campus in Dublin in partnership with Dublin City University (DCU), a new hub for digital innovation. This will be the first collaboration of its kind in Europe. In DCU, we have found a University partner with the same entrepreneurial DNA and ambition as Talent Garden. This made the selection process easy. The existing DCU Alpha community of digital and IoT innovators is the perfect home for us, whereas the University partnership will help us to scale our Innovation School offering globally.

We believe and invest a lot in the growth our Innovation School, which today accounts for 25% of turnover along with coworking (50%) and events.

Does it tell something about the future of education, would you say?

We realize that there is an educational gap between the jobs on offer and the professional training required to fulfill those jobs. We created our Innovation School in this context.  We train young people and professionals. We bring new cultures and skills to businesses and we offer upgrades and updates to those operating in the work environment.

We realize that there is an educational gap between the jobs on offer and the professional training required to fulfill those jobs. In this context, we created our Innovation School

We also believe in lifelong learning and change management within individual companies. Today 70% of corporate learning happens at work thanks to on-the-job learning and relationships between colleagues, 20% through coaching and networking and the remaining 10% through traditional training activities, and yet this is where companies devote 80% of their training budget. For this reason, we offer an innovative training methodology, putting people at the center of the learning process based on cross-pollination and co-creation, to make sure that the expenditure in training gives results in proportion to the investment made.

Today 70% of corporate learning happens at work thanks to on-the-job learning and relationships between colleagues, 20% through coaching and networking and the remaining 10% through traditional training activities

Talent Garden has partnerships with tech companies such as Google or Cisco too. How does it work?

We support corporates by analyzing their business needs and devising ad-hoc projects to help them embrace the opportunities offered by digital technologies to reach their full potential. Moreover, we allow their cross-pollination with our community of innovators and expose their brand to our stakeholders. This year we involved 180 partners (corporates and SMEs), providing them with the right tools to devise new, innovative ways of working. Corporates may have the capital and resources, but often lack the agility, internal culture, and expertise of startups that are essential for driving innovation and success.

Innovation is a key element of corporate growth and requires the right combination of people, processes, and technologies.

The wide majority of your spaces are located in Italy. How is the coworking industry growing in Italy?

Compared to other European markets, Italy is still at an early stage in the fields of startups development and innovation. That is why we are building a European network, to connect countries and leverage each other’s potential while supporting the best tech and digital professionals in their growth.

“We believe we have an ideal Coworking model to be franchised”

In France, the Trigano family is a close to a legend. Decades ago, Gilbert Trigano founded the worldwide famous ‘Club Med‘ brand. In 2017, his grandson Jeremie is now walking in his shoes. Mama Works is a network of coworking spaces inspired by their experience in the hotel industry, especially with the Mama Shelter brand, a collection of designed by Philippe Starck hotels, with locations now in a handful of cities in Europe and North America.

Hi Jeremie. Can you introduce Mama Works?

Mama Works aims to combine the creative and entertainment know how of our hotel brand Mama Shelter, as well as the real estate expertise of our partners. After having modified the shape of the hotel industry in France, we wanted to take on a new challenge by developing an alternative to traditional office spaces. A new generation of “workers”, eager to work in a friendly and stimulating atmosphere is emerging. The workplace is no longer just an office but a place to live and share and that’s why we created. This subtle blend of expertise and fun has given birth, we think, to a stimulating community buzzing with ideas and fizzing with energy! 

We use to say that coworking is to become an industry similar to the hotel industry. Do you agree?

We absolutely agree that the flexible workplace environment is starting to reflect the hotel industry. Like hotels, coworking spaces are segmented, vary in sizes, specialise in niches, offer different services, and start working with OTAs (online booking services) to sell empty desks.

Why, would you say, are hospitality service professionals well or better positioned than others to address the need for workers and companies for new work environments?

We are in the service business when most of the big coworking structures are run by real estate professionals and funds. As such we are here to serve our clients and sell them an experience, not an office desk!

We are in the service business when most of the big coworking structures are run by real estate professionals and funds. 

The Accor Group (one of the world leaders within the hotel industry) is one of your shareholders. Is it important to be supported by such a major world player?

Mama Shelter (the hotel brand from which Mama Works comes) has kept its full independence. We run Mama Works as a division of Mama Shelter. We have launched a start up within our start up!

A real estate broker has been assigned (Cushman & Wakefield) to market your work facility to tenants. How receptive are real estate brokers to the coworking model, would you say?

Brokers are highly responsive and understand there is a switch in the consumption of office space. They also realise there is a gap to fill in the commercialisation of these spaces. However, I believe the brick and mortar approach to selling offices spaces will slowly be replaced by online distribution channels offering the capacity to filter your searches by interest. 

How is your broker rewarded?

A nice commission.

Why not putting a proper sales force in place?

We have a sales team in place but as for hotels in some instances, it is more cost effective to use third parties which have a broader reach.

Are the Mama Shelter hotels and the new Mama Works offerings connected?

We are currently offering our Mama Works members a special rate in all Mama Shelter properties.
We are also giving special Mama Mobile (daily desk rentals) rates at our Mama Works locations to our Mama Shelter residents. Eventually, we will have coworking spaces inside our hotels and really have an integrated offering. 

One speaks more and more about coworking and co-living. Is it a bundle you might be exploring?

Yes, we are already looking into it.

How ambitious are Mama Works plans? Do you plan to stay in France only or are you considering an international expansion?

Pretty ambitious. We are going to use Mama Works Lyon as a laboratory. We already signed a site in Bordeaux opening in a few months and Lille in 2018. We have plans to expand internationally and have already signed a location in Europe…

Is the franchise model we see in the hotel industry appropriate for the coworking world, would you say?

Mama Shelter does no franchise. But we believe Mama Works is the ideal business model for franchise. Unlike the hotel industry, the coworking world relies on very few employees. It is easier to set up a franchise with 4 staff members and as long as we can keep a say on recruitment (not operations) we believe our concept can grow as a franchise model!

It is easier to set up a franchise with 4 staff members and as long as we can keep a say on recruitment (not operations) we believe our concept can grow as a franchise model!

How would you say you position Mama Works (in terms of target, tenants’ profile,…) as opposed to other independent of international coworking players?

We are trying to position Mama Works as an urban kibbutz for coworkers. We want our community to feed on each other and grow organically. Mama Works is chic, high tech, affordable but most importantly human, friendly and lively.

Paris coworking boom equally fuelled by independent and branded spaces

The maturation of the coworking market showcases a more and more perceivable split between two kind of players :

  1. well funded growing coworking brands, with a multi-location strategy, on the one hand
  2. locally rooted independent coworking spaces with a more focused identity and community, on the other hand.

The pattern gets confirmed is a steadily growing number of metropoles around the globe London, Berlin, NYC, Chicago, Singapore, Sydney, Shanghai and many more.

Paris is no exception.

The international real estate advisory company Arthur Loyd just published a data supported study on the rise of the coworking industry in the Paris region.

As much as 10 football fields to open in 2017

According to the study, close to 70.000 m2 of coworking space are to open in 2017. “It’s as much as the total coworking openings we have seen in the Paris ragion in 5 years“, underlines the firm.

Whitin the last 24 months, the coworking offering increaseded by 167%.

The number of coworking spaces ninefolded, from 20 spaces in 2012 to a total of 177 in 2017 !

“Nowadays, a mere 7% of the digital natives’ population (18 to 30 years old) consider to work from a traditional office”, observes the Arthur Loyd study.

Growth equally supported by branded and independent coworking spaces

Who drives the market up ?

According to the study, the parisian market is evenly divided in terms of the number of spaces between the independent and the branded coworking spaces (WeWork, Spaces, etc.).

Independent coworking spaces in Paris started to ignite the demand seven years ago.

Arthur Loyd mentions Solleiles Cowork, Mutinerie, La Cantine (now Numa), La Ruche, La Cordée, Lawomatic  and many more, including bigger independent networks such as Remix Coworking.

The rise of branded networks of coworking spaces is more recent in Paris, as it is in other major cities in Europe, Asia or America.

Remix Coworking

International brands like WeWork or Spaces (Regus group) opened their first locations only this year in the French capital.

Meanwhile, well-known French companies and investors have invested in the building of local coworking brands, now expanding in Paris and in other major cities in France (Lyon, Marseille, Bordeaux, Lille…). Those are Nextdoor, Kwerk, NOW and some others.

Branded coworking spaces represent nowadays almost 75% of the overall coworking market in the Paris-Ile de France region, due to their multi-locations strategy.

According to the Arthur Loyd study, the main difference between the independent and branded coworking spaces lies in the average surface of the respective coworking spaces : within the Paris region, the average size of independent coworking spaces is 364 m2 as opposed to 1.061 m2 for the branded coworking spaces.

In other words, branded coworking spaces represent nowadays almost 75% of the overall coworking market in the Paris-Ile de France region, due to their multi-locations strategy.

More independent spaces located in the city’s off-centre areas

A difference surfaces as well in terms of geographical location. Whereas branded coworking spaces tend to open in the very center of the city, close to the most prestigious addresses, on the main avenues, a.o., independent coworking spaces are, on average, more often located in the off-centre districts.   

Lease costs obviously play a role.

It means that the price of a desk for members is slightly lower within independent coworking spaces (401 € /month, on average) as opposed to the branded space with multi-location (493 € / month for WeWork), writes the report.

Some spaces also position themselves within or close to the digital entrepreneurship hotspots or in Paris’s trendiest neighborhoods, not far from Bastille, Le Sentier or République“, comments the report.

A real impact on the real estate market in Paris

Coworking will only absorb about 3% of the total transactions made in 2017, according to Arthur Loyd Investement. The market is generating a lot of new value, though. Landlord should take it seriously into consideration.

For different reasons, as observe in other countries, corporations now are becoming users of coworking spaces.

Expect more growth to come in Paris.

The breakdown between Branded coworking spaces networks and independent coworking players will be a hot topic to be addressed during the upcoming Coworking Europe 2017 conference, to take place in Dublin (November 8-10).