Description
Coworking marketing and operations: the Customer Journey guide
Lead capture, conversion, membership and customer satisfaction. This presentation on “Coworking marketing and operations: the Customer Journey guide” shows a step by step procedure from lead reception to member satisfaction and outlines the customer relationship process coworking spaces go through, spotting the operations that support and ultimately improve sales and customer retention rate. The presentation is made by Vanessa Sans and Alexandra Ramió from Happy Working Lab, who share their experience in this talk at Coworking Europe 2020 virtual conference.
A high level presentation on coworking marketing & operations
Find below the table of contents included in the presentation.
- What’s the best process from lead reception to conversion?
- How to best onboard a new member?
- How to automate processes (mailings, automatic responses, etc.)?
- How to best foster loyalty among your members and community?
- How to design proper satisfaction survey?
Knowledgeable presentation by Vanessa Sans and Alexandra Ramió
- Vanesasa Sans, Founder and Coworking & Coliving Consultant at Happy Working Lab (Barcelona)
- Alexandra Ramió, Coliving & Coworking Worldwide Consultant at Happy Working Lab (Barcelona)
Alexandra Ramió: “Make sure your team is motivated. They are full time in front of the client; if the team is happy and like what they do, they will be the ones improving your business, trying to do up-sellings, taking care of the coworkers, making sure the space looks nice and is the solution coworkers are looking for. The team is the first step of having a good customer journey result”
Knowledge Center
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