New Work is one of the biggest corporate coworking brands active in Central and Eastern Europe, with 75.000 sqm under management spread across 5 countries: Poland, Czech Republic, Hungary, Ukraine and Romania. The company had to lay off staff due to the coronavirus crisis. However, close to 100 people work for New Work, which recently and successfully raised a new round of capital. We have interviewed Hubert Abt, its founder and CEO, to learn more about this big corporate coworking brand, how they have addressed the Covid-19 situation and Hubert’s vision of the coworking market. [Check the main takeaways of the interview summarized below the video]
Here some of the takeaways from our conversation with Hubert Abt:
According to him, investors now agree on the 200-300% growth forecast for Coworking and Flex Workspace in the upcoming years.
New Work was among the most important lease takers in Poland in the 1st quarter of 2020 prior to the coronavirus pandemic.
Shared economy and digitalisation were a clear trend before Covid-19. Now the virus has boosted the market to supersonic speed: “What usually happened in 3-5 years, now happens in 3 months, that’s a fact“
Only 15-20% of New Work space is used at the moment and Hubert doesn’t expect that more than 60-70% of the tenants will come back to work to their facilities in the upcoming weeks due to the social distancing requests and the rise of home working. “No one can predict the future, though”, mentions.
Hubert thinks that once the crisis management becomes better and better in Europe, the situation will normalise and the coworking demand will bounce back again and even accelerate.
New Work has been considering satellite coworking offerings with partners in the suburbs, but hasn’t launched it so far. At the moment he is looking at what other players are doing, especially in the US.
New Work is among the first coworking operators in Europe who tested coworking within Shopping Centres. They implemented a coworking space in a Shopping Centre in Ukraine but it didn’t work so far: “The business model of shopping centres still has to adjust to be able to accommodate coworking and flex workspace offerings”, mentions Hubert. He still believes in the model: “It will pick up ultimately, on higher less used floors for instance and bring new people in the shopping centres”.
Find below the podcast version of the interview to learn more about New Work in the CEE region.
Join the Coworking Europe conference for more insights, data & connections!
Privacy & Cookies Policy
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.