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“Barely a day goes by where I am not visiting a coworking space”-Joe Griston

by | Nov 1, 2016 | Digital freelancers, Technology | 0 comments

After many years of working around the world, Joe Griston joined as the Director of People & Talent. For the last 3 and a half years, Joe has been responsible for all HR and Recruitment operations globally at one of the biggest job finding portals for freelancers. In this time, has grown to have 500 staff in 7 offices across the globe.

After moving back to his hometown of London earlier this year, Joe is now focusing on the growing user numbers and operations in Europe. We spoke with Joe about how is changing the way freelancers find work, but also about how these digital platforms will greatly contribute to overall innovation and growth in Europe’s professional landscape.

Hi, Joe. Many freelancers today use online platforms to find work. Since there are so many out there, how does provide results and also protection for independent workers?

Our freelancer profile pages act as an effective CV, but one that provides thorough and detailed metrics to promote the freelancer’s skills, abilities and past successes to potential employers. Traditionally, a freelancer’s CV will say they are ‘hard working’, ‘dynamic’ and ‘good at solving problems’, but these words actually prove nothing. But, our metrics do. It is up to the freelancer to make sure these metrics are as strong as possible, which in turn allows for greater results in being hired.

We also have similar metrics for employers, ensuring security in every way possible. Our desktop app tracks hours worked and we also recommend using our Milestone Payment System, which gives payments to freelancers throughout their work rather than just upon completion of the project.

You are based in London. Why do you think that the freelance community in London is not only growing but also thriving when compared to less successful communities around Europe?

The gig economy is upon us and England and London are very expensive places to live. However, average salaries in these areas have not increased in the same way rent and living costs have. Therefore, we have a number of freelancers also in full-time employment who earn money to supplement their existing income. We also have a number of freelancers who started this way and quickly realised that they can earn more money than provided by their regular traditional employment. They also saw that earning money in this way and being your own boss was a far better lifestyle for them when compared to the 9-5 grind.

This is one of many reasons why London and the UK and growing in numbers, however, I do not think there are any unsuccessful freelancer communities in Europe. This is a solution for everyone and growing in all regions. We facilitate the connection to employers from all over the planet, this greater choice of work benefits everyone.

Do you believe freelancers need a community, like a coworking space, to help them grow? 

It depends on the freelancer. We have many who are working remotely, with the likes of companies like Udacity, etc. Thus the wealth of the world’s knowledge is now online, allowing anyone to learn and up-skill themselves. Their social situation or cultural background may prohibit any other form of work. However, teams of freelancers can be very happy physically working together and that is why coworking spaces are now all over every major city around the world.

Joe Griston- freelancers

Joe Griston

Also, many communities in London support themselves, not only in working together but in how to grow a successful business and then become employers of freelancers themselves. Barely a day goes by where I am not visiting a coworking space and the communities here are very supportive to one another. The choice of how to work has never been greater. Studies vary, most claim 50% of all workers should be completing some form of freelance work by 2020.

What does this mean for the future of work?

It means that platforms like are the future of work. How do you get a job by sending in a text CV that sits in a pile of 300 other CV’s on someone’s desk? Trying to get a job in a big corporation in a big city is far harder than trying to get a job on Technology allows us to work together in a far greater capacity than ever before.

Do you believe that an increase in freelance workers overall is better for innovation and professional progress? If so, why?

Yes. Imagine that you are a small business and you would like a logo designed. Do you employ a full-time graphic designer permanently that you can’t really afford? Do you allow yourself to be pitched by a design agency for enormous amounts of money? No, it would be better for you to  post a contest on and have greater choice and knowledge about with who and how you want to collaborate. Working together with freelancers in this way allows business to grow and makes room for greater flexibility on how to spend your revenue.

Also, we have seen a number of businesses now totally operate on The product is designed, the website created, the SEO and sales all arranged and completed online. The only limit to work in this way is your imagination. You mentioned professional progress, and this is an example of how to help both the employer and freelancer to work in a far greater capacity. To illustrate the scale of working successfully, we, for example, partner with NASA, who use us to aid in space exploration. So, freelance platforms are not just for low-paying small job. High quality and well-paying work is everywhere. This is the absolute future of work.

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