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“Small and Happy” – Yoroom (Milan), a look at stand-alone strategy in an over-competitive coworking market

by Coworking Europe

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Yoroom was launched in Milan in 2016. As a stand-alone space, the operator threefolded in size since then, and keeps growing within its own walls. Why is the independent, one location, boutique model still a relevant one for many players? What are the points to pay attention to? How to thrive without network effects?

By Luca Dioda, founder

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“Small and Happy” – Yoroom (Milan), a look at stand-alone strategy in an over-competitive coworking market

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Yoroom was launched in Milan in 2016. As a stand-alone space, the operator threefolded in size since then, and keeps growing within its own walls. Why is the independent, one location, boutique model still a relevant one for many players? What are the points to pay attention to? How to thrive without network effects?

By Luca Dioda, founder

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